Hundreds of area nonprofits are hoping to build on momentum of previous years to raise thousands of dollars in a 24-hour online fundraising event March 19.
A record 200 nonprofit organizations in five counties will participate in the Spring It On event in partnership with the United Way of Buffalo & Erie County.
Last year, more than $125,000 was raised by nearly 190 agencies, up from the $76,000 raised by 182 nonprofits raised in the event’s inaugural year.
Some agencies are fundraising for operations and general assistance, while others are funding specific programs. The Buffalo & Erie County Public Library is hoping to raise $1,000 for its Bucks for Books campaign; while Community Services for the Developmentally Disabled is hoping to raise $2,500 to build a basketball court for young teenage men living in one of its group homes.
Michael Weiner, president and CEO at the United Way, said the event is a great way for organizations of all sizes to mobilize supporters and gain new followers with minimal investment.
“Spring It On is a great way to capitalize on the fact that more of us are relying on mobile and online communication to stay informed and engaged,” he said. “This one-day challenge provides a convenient platform for our community to learn about new organizations and to support favorites.”
Though the event doesn’t begin until 8 a.m. on Thursday, organizations have already begun to spread the word through email and social media.
As the saying goes, the early bird gets the worm: By Tuesday morning, the International Institute of Buffalo had already raised $1,860 of its $9,000 goal to expand its employment services program; while Joyful Rescues Inc. had raised $720 toward its goal of $2,850 to repair and expand outdoor fencing at its pet rescue facility.
All participants can be found here, while each will have links on their Facebook and Twitter pages, with updates expected throughout the day online through #SpringItOn2015.