The Peter and Elizabeth C. Tower Foundation is part of a collaboration by 15 nonprofit organizations across the nation aimed at helping children with learning and attention issues.
This fall, the groups launched Understood, a free online resource for parents that provides such assistance as homework and study skills, personalized content as well as webinars and daily chats with experts. All information is available in English, Spanish and read-aloud formats that is optimized for smartphones, tablets and computers.
“We may support organizations that work with parents to find ways to bring parents to the resource, or find ways to support schools brining parents to the resource,” said Tracy Sawicki, executive director. “We want to get parents connected to the local, on-the-ground resources they need.”
Following the online launch in October, the collaborative began a three-year, nationwide public service advertising campaign in partnership with the Ad Council. The idea is to spread the word to families and schools, direct them to the website and eventually, to local service providers if desired.
Other groups participating include the National Center for Learning Disabilities, the Parents Education Network, the Child Mind Institute and private foundations like the Poses Family Foundation.